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Toyota Launches New Cute Little Car Called the iQ

If you're a car manufacturer and you don’t have a subcompact in your line, the form you’re looking for has “Chapter 11” at the top of it. Toyota has been on the subcompact scene for so long they could probably claim to have invented it and few would argue. Their latest is the ultra tiny iQ. It’s less than 3 meters long and powered by a 1.0-liter engine which claims to get 54mpg. The car goes on sale November 20, 2008 in Japan and early 2009 in Europe.

If it comes to the United States, it will need some safety modification in order to keep it as a four-seater. Apparently there are some concerns with the rear end in the event of a collision, specifications on which the Japanese and Europeans are apparently more lax. Expect a $14K-ish price tag.

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